"When I was about eleven years old, I remember a specific conversation I had with my father. I sat quiet while he talked about our family's Italian heritage and the origin of our last name, DeLeo. De - Leo: The - Lion. Simple enough, makes sense. What characteristics come to your mind when you think about the embodiment of a lion? I think of wisdom, respect, courage, beauty, strength, unity, and passion. Once I learned of this connection, I took a lot of pride in my last name and the characteristics it symbolized. To this day, I dedicate to live every aspect of my life with the heart of a lion."

Thursday, April 26, 2012

Brand Recognition

Brand recognition is a very important aspect to many companies, especially when it comes to consumer products. The goal is to create an image that can be immediately linked to a product offering. Here is a quiz to test your familiarity with some popular brands.

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